How to start selling products with your brand?

If you're looking for a way to start selling products with your brand, but don't want to invest in product development, white-labeling may be the perfect solution for you.

6/22/20234 min read

man in black t-shirt sitting at the table
man in black t-shirt sitting at the table

What is white-labeling?

White labeling is the process of working with a third-party manufacturer to create custom-branded products. This process allows you to maintain complete control over your product's design and branding while leveraging the manufacturing and distribution capabilities of another company.

What are the benefits of using white-label products?

There are several benefits to using white-label products, including:

- Complete control over branding and design;

- Leveraging another company's manufacturing and distribution capabilities;

- No investment in product development is required;

- Ability to expand product offerings without investing in product development.

To know more benefits and the relevance of white-label products click here.

Who uses white-label products?

White-label products are used by companies that don't want to invest in manufacturing but still need a way to create custom-branded goods for their customers. Influencers are finding here an opportunity as well to increase their brand exposure and increase revenue as many of them have a reliable audience that trusts them and would like to engage more with them.

What is the difference between white-labeling and private-labeling?

White-label products are manufactured by a third party, while private label products are produced by an existing manufacturer exclusively with their brand name on them; this means that white labeling involves less risk than private labeling.

How do white-label products work?

In white label manufacturing, a product is produced by one company and then sold to another company that sells it under their brand name or "white label." This means white labeling involves less risk than private labeling because white-label manufacturers don't require you to pay upfront costs for production.

Advantages of creating a white-label product:

White labeling is a great way to create your product line with complete control. You can decide what materials go into it, how much they cost you per unit of production and even market strategies for adapting quickly when the need arises

With white-labeling, you can increase the number of A/B tests to find the market fit, spend less on product development and more on marketing. Has no long-term commitment. You need to add strategy and creativity.

How do I get started?

If you're interested in white labeling, the first step is to find a reliable white-label manufacturer. Once you've found a manufacturer that meets your needs, you'll need to provide them with detailed product specifications including branding information, design ideas, and target market information.

Once your products are created, you'll need to establish a sales and distribution strategy to get your products in front of your target market.

The white-labeling business model is a great way for brands and people with established audiences to start generating passive income through product sales.

How to choose a white label partner?

When choosing a white labeling partner, it's important to make sure that they have a good reputation and offer high-quality products. You should also be sure to check out their manufacturing capabilities to make sure that they can meet your specific needs.

White-label products are great for what type of people?

White-labeling is great for people and brands that already have established audiences and want to find a way to start generating more passive income via product sales. The white labeling business model allows you to focus on marketing your products without having to invest in research, development, or manufacturing processes.

This means that white labeling can help you save a lot of time and money when starting your product line. By working with a reputable white labeling manufacturer, you can get started selling products with your brand quickly and easily.

What type of product would be best to do white-label?

White label manufacturers offer a wide range of white label products including beauty supplies, food and beverage products, health supplements, and more. If you're not sure what type of product to start white labeling, the first thing to analyze is your niche audience. For example, if you're more into creating makeup Instagram videos potentially would be more recommended for you to create a cosmetic line, or if you are into cooking or baking, it might work much more to create a coffee brand. Lastly, consulting a white-label manufacturer can also guide you on making the right decision by comparing pricing vs revenue models between products.

Pricing model structure

The profit margins for different types of products vary greatly. For example, a cannabis company might have much higher profits than a coffee roaster, because the cannabis market is not yet saturated.

However, as more and more states legalize recreational marijuana, this could change. If you are interested in starting a business that sells a physical product, it’s important to do your research and understand what the competition looks like and how much profit you can realistically expect to make.

For example: For a 12oz of premium quality coffee you could start buying them with a small product commitment for around USD 8 / bag. When volume starts to kick off pricing/bag could lower as much as 50%. Coffee bags with your brand could be sold for between USD 16 to USD 45.

So, the product developer would earn around +$10 USD min/coffee-bag sold with his/her brand. Usually, the first objective milestone is to sell around 100 units for the first USD 1,000. The second milestone is 665 units for an expected revenue for the developer of around USD 5,060 revenue. To understand more about coffee-white labeling you could visit this link, here.

Meaning that in the end, strategy and creativity play a major role.

Contact us for more information, we would be happy to discuss the specifics of your industry to help you determine whether or not selling a physical product is the right move for your business.